Back in the days when Gen X and Baby Boomers were the largest groups of consumers, taking care of one’s skin was pretty basic. All they cared about was cleaning their faces, invest in anti-aging products in their 30s, and that’s pretty much it. Skincare wasn’t a thing then; makeup was for covering up blemishes rather than enhancing one’s features. But things are different now that millennials are taking over the skincare industry.
This generation is now the largest generational cohort and is changing how we think about skincare. Millennials are always on the lookout for the latest and greatest skincare products. They are constantly talking about skin woes and sharing skincare tips online and offline. They are not afraid to spend a pretty penny on getting their skin just right.
But why exactly are millennials so obsessed with skincare? And is it really all that bad?
Skin Care for Better Health
Millennials’ love for skincare is more than just about looking good. Millennials also understand that taking care of their skin is crucial for their health. Skin is the largest organ and is vital in protecting you from the environment. So, it’s no surprise that millennials are constantly looking for products that will help them protect their skin from these aggressors.
Millennials care about skin health, but they are more likely in the market trying to address their current skin woes. Instead of investing in anti-aging products, they are more likely to purchase products that help with acne, dark spots, or fine lines. This focus on current skin needs rather than preventative care is a shift from past generations, and it’s one that skincare companies are starting to take note of.
Selfie Generation and Skin Care
Millennials love taking selfies. Studies show that millennials take up to 25,000 selfies in a lifetime. With all of these selfies comes the need to look good in them. Apps allow millennials to filter their photos but still want to look good in real life. That’s where skincare comes in.
Millennials want their skin to look flawless in all of their photos and are willing to invest in products to help them achieve this goal. From face masks to serums, there is no limit to what millennials will try to get the perfect selfie. Note that they are doing this not only to look good at the gram but also to feel good in real life.
The rise in selfie culture made millennials more aware of their skin and pushed them to invest in products that will help them achieve their desired look. When people take good care of their skin, they enjoy the benefits of good photos and healthy skin in real life. This, in turn, helps boost their confidence, leading to even more success in other areas of their life.
Nature and Science for Skin Care
Millennials are in love with technology, which is evident in their fascination with skincare. They want to try the latest and effective products, but they also want to know how they work. This has led to millennials being more interested in nature and science when it comes to their skincare routine.
From face oils to retinol, there are a variety of natural ingredients that can be beneficial for the skin. And millennials are not afraid to experiment with these ingredients to determine what works best for them. In addition to nature, they are also interested in science and how this can help improve their skin. For example, they may research the benefits of certain ingredients or use apps to track their progress.
Millennials’ demand for natural ingredients in skin care products led experts to develop a more scientific approach to skin care. This is why biotech beauty came to life. This refers to the use of biotechnology to develop better beauty products. So, instead of harsh chemicals, these products use natural, gentle ingredients on the skin.
Some popular biotech beauty products include face masks, serums, and creams. And, millennials are not afraid to spend a lot on getting their skin just right. They use their love for tech to buy biotech beauty products online and wait for these to arrive right at their doorstep. They do their research before buying from online stores to ensure they only trust reputable brands to take care of their skincare needs.
Convenience is Key
With hectic schedules, it’s no surprise that millennials want products that are convenient and easy to use. They don’t have time to sit around and wait for a face mask to dry or spend an hour doing a complicated skincare routine. That’s why they are more likely to buy products that are quick and easy to use, such as face wipes or micellar water.
While some may think that these products are not as effective, millennials know they can still get good results without spending a lot of time on their skincare routine. In reality, convenience is one of the main factors millennials consider when buying beauty products.
This is one reason why more millennials buy their go-to skincare products online. Sure, they can find good deals in brick-and-mortar stores, but they don’t have the time to go from store to store looking for what they need. Online shopping allows them to easily compare prices and find the best deals without leaving their house.
Moreover, buying online allows them to get their hands on products that may not be available in stores. This is especially true for niche or hard-to-find products. And, with the click of a button, they can have these products delivered right to their doorstep.
Millennials are changing the beauty industry with their unique demands and needs. They want convenient, affordable, made from natural ingredients, and effective products. They are not afraid to experiment with new ingredients and products to find what works best for them.
So there you have it—the reasons behind millennial skincare obsession. The good news is that there is nothing wrong with taking good care of your skin, as millennials do. In fact, it is commendable. So, if you are a millennial or want to try out some of the latest skincare trends, go ahead and try them. You might be surprised at how well they work for you.